{"id":10097,"date":"2024-07-15T12:02:57","date_gmt":"2024-07-15T12:02:57","guid":{"rendered":"https:\/\/optibizadria.eu\/?p=10097"},"modified":"2024-07-15T12:07:01","modified_gmt":"2024-07-15T12:07:01","slug":"optimiziraj-zalihe-tajne-open-to-buy-otb-strategije-1-2-dio","status":"publish","type":"post","link":"https:\/\/optibizadria.eu\/en\/savjeti\/optimiziraj-zalihe-tajne-open-to-buy-otb-strategije-1-2-dio\/","title":{"rendered":"Optimiziraj zalihe: tajne Open to Buy (OTB) strategije (1\/2 dio)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10097\" class=\"elementor elementor-10097\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7e8552 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"d7e8552\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81c3124\" data-id=\"81c3124\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df0814e elementor-widget elementor-widget-text-editor\" data-id=\"df0814e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Open to Buy (OTB) je klju\u010dni alat u svijetu maloprodaje koji poma\u017ee trgovcima u efikasnom upravljanju zalihama. Jednostavno re\u010deno, OTB je planiranje bud\u017eeta za nabavu novih zaliha koje se temelji na predvi\u0111enim prodajnim rezultatima, trenutnim zalihama i planiranim prihodima. Poma\u017ee u odr\u017eavanju optimalne razine zaliha, sprje\u010davanju prekomjernih ili nedovoljnih zaliha, te omogu\u0107uje trgovcima da pravovremeno reagiraju na promjene u potra\u017enji i tr\u017ei\u0161nim uvjetima.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27696fa elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"27696fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6572e53\" data-id=\"6572e53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77bbf25 elementor-widget elementor-widget-heading\" data-id=\"77bbf25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Va\u017enost OTB-a u maloprodaji i zalihama<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1f1433 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"f1f1433\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3542d3\" data-id=\"a3542d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7f5f1d elementor-widget elementor-widget-text-editor\" data-id=\"e7f5f1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>OTB igra klju\u010dnu ulogu u maloprodaji i upravljanju zalihama jer omogu\u0107uje trgovcima da:<\/p><p>&#8211; <strong>Optimiziraju zalihe<\/strong>: poma\u017ee u izbjegavanju prekomjernih zaliha koje zauzimaju prostor i generiraju tro\u0161kove skladi\u0161tenja, ali i u sprje\u010davanju nedovoljnih zaliha koje mogu dovesti do gubitka prodaje i nezadovoljnih kupaca.<\/p><p>&#8211; <strong>Pobolj\u0161aju profitabilnost<\/strong>: efikasno upravljanje zalihama smanjuje nepotrebne tro\u0161kove i pove\u0107ava mar\u017eu zarade.<\/p><p>&#8211; <strong>Planiraju sezonske i promotivne aktivnosti<\/strong>: poma\u017ee u predvi\u0111anju i pripremi za sezonske varijacije u potra\u017enji te planiranju promotivnih akcija.<\/p><p>&#8211; <strong>Pove\u0107aju zadovoljstvo kupaca<\/strong>: odr\u017eavanje odgovaraju\u0107e razine zaliha osigurava da su popularni proizvodi uvijek dostupni, \u0161to pove\u0107ava zadovoljstvo kupaca i lojalnost.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d06103 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2d06103\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ae1b8e\" data-id=\"6ae1b8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-990d9a9 elementor-widget elementor-widget-heading\" data-id=\"990d9a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kada se OTB bud\u017eetiranje doga\u0111a i koliko unaprijed se radi?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cb8af7 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8cb8af7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-420c715\" data-id=\"420c715\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b9de52 elementor-widget elementor-widget-text-editor\" data-id=\"8b9de52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>OTB bud\u017eetiranje je kontinuirani proces koji se obi\u010dno provodi na mjese\u010dnoj, kvartalnoj ili sezonskoj osnovi, ovisno o vrsti proizvoda i dinamici tr\u017ei\u0161ta. U maloprodaji se OTB planira unaprijed za razdoblja od nekoliko mjeseci do cijele godine, uz redovite revizije i prilagodbe na temelju stvarnih prodajnih rezultata i tr\u017ei\u0161nih trendova.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21236eb elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"21236eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4db5bb3\" data-id=\"4db5bb3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be9f347 elementor-widget elementor-widget-image\" data-id=\"be9f347\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1003\" height=\"656\" src=\"https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/graf-1-1.png\" class=\"attachment-large size-large wp-image-10100\" alt=\"\" srcset=\"https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/graf-1-1.png 1003w, https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/graf-1-1-300x196.png 300w, https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/graf-1-1-768x502.png 768w\" sizes=\"auto, (max-width: 1003px) 100vw, 1003px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1b967a elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c1b967a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6548485\" data-id=\"6548485\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa75ea elementor-widget elementor-widget-text-editor\" data-id=\"7fa75ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Retail Budgeting Framework<\/strong><\/p><p>Retail Budgeting Framework, prikazan u gornjem grafikonu, predstavlja sustavni pristup planiranju i upravljanju financijama unutar maloprodaje. Ovaj okvir uklju\u010duje nekoliko klju\u010dnih koraka koji osiguravaju da se resursi efikasno koriste i da se financijski ciljevi posti\u017eu.<\/p><ol><li><strong><em> Interna i eksterna analiza<\/em><\/strong><\/li><\/ol><p>Prvi korak u procesu je interna i eksterna analiza koja uklju\u010duje prikupljanje i analizu podataka i ulaza. Ovo uklju\u010duje prou\u010davanje tr\u017ei\u0161nih trendova, analizu prodajnih rezultata, pregled zaliha i ocjenu financijskog zdravlja poduze\u0107a. Ova faza pru\u017ea osnovu za sve daljnje planove i bud\u017eete.<\/p><ol start=\"2\"><li><strong><em> Prodajni bud\u017eet<\/em><\/strong><\/li><\/ol><p>Na temelju analize, kreira se prodajni bud\u017eet koji predvi\u0111a o\u010dekivane prodajne rezultate za odre\u0111eno razdoblje. Prodajni bud\u017eet je klju\u010dan za planiranje nabave i upravljanje zalihama jer poma\u017ee odrediti koliko proizvoda treba nabaviti kako bi se zadovoljila o\u010dekivana potra\u017enja.<\/p><ol start=\"3\"><li><strong><em> Plan nabave<\/em><\/strong><\/li><\/ol><p>Plan nabave temelji se na prodajnom bud\u017eetu i odre\u0111uje koliko \u0107e se sredstava alocirati za kupovinu novih proizvoda. Ovaj plan osigurava da su potrebni proizvodi dostupni u pravom trenutku i u pravoj koli\u010dini, \u010dime se optimizira zaliha i smanjuju tro\u0161kovi skladi\u0161tenja.<\/p><ol start=\"4\"><li><strong><em> Tro\u0161kovni bud\u017eet<\/em><\/strong><\/li><\/ol><p>Tro\u0161kovni bud\u017eet uklju\u010duje sve operativne tro\u0161kove povezane s prodajom proizvoda. Ovo uklju\u010duje tro\u0161kove nabave, skladi\u0161tenja, distribucije, marketinga i prodaje. Precizno planiranje tro\u0161kova omogu\u0107ava efikasno upravljanje resursima i kontrolu nad profitabilno\u0161\u0107u.<\/p><ol start=\"5\"><li><strong><em> Plan nov\u010danog toka<\/em><\/strong><\/li><\/ol><p>Plan nov\u010danog toka osigurava da poduze\u0107e ima dovoljno likvidnosti za pokrivanje operativnih tro\u0161kova i investiranje u rast. Ovaj plan temelji se na predvi\u0111enim prihodima i rashodima, te poma\u017ee u odr\u017eavanju financijske stabilnosti.<\/p><ol start=\"6\"><li><strong><em> P&amp;L bud\u017eet<\/em><\/strong><\/li><\/ol><p>Kona\u010dno, P&amp;L (Profit and Loss) bud\u017eet ili bud\u017eet dobiti i gubitka sa\u017eima sve prihode i tro\u0161kove kako bi se odredio neto profit za odre\u0111eno razdoblje. Ovaj bud\u017eet poma\u017ee menad\u017ementu u dono\u0161enju strate\u0161kih odluka i planiranju budu\u0107eg rasta.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76957c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"76957c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26cd985\" data-id=\"26cd985\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aee1c10 elementor-widget elementor-widget-heading\" data-id=\"aee1c10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pristup OTB-u temeljen na proizvodu \/ planiranom bud\u017eetu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1243e36 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"1243e36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8666f07\" data-id=\"8666f07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b1fb20 elementor-widget elementor-widget-text-editor\" data-id=\"9b1fb20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>OTB bud\u017eetiranje mo\u017ee se provoditi na nekoliko na\u010dina, ovisno o specifi\u010dnim potrebama trgovca:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e30f379 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"e30f379\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb74eb7\" data-id=\"fb74eb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a2a045 elementor-widget elementor-widget-heading\" data-id=\"6a2a045\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.\tTemeljen na proizvodu:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ba6b31 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"5ba6b31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-946d8d4\" data-id=\"946d8d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-313d1f2 elementor-widget elementor-widget-text-editor\" data-id=\"313d1f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bud\u017eet se planira za pojedine proizvode ili kategorije proizvoda, uzimaju\u0107i u obzir povijesne prodajne podatke, sezonske trendove i promotivne aktivnosti.<\/p><p>Da bi smo pribli\u017eili OTB baziran na proizvodu mo\u017eemo kreirati jedan primjer:<\/p><p>Poduze\u0107e je nakon provedene ABC analize klasificiralo svoje proizvode i identificiralo trenutno stanje zaliha. Na temelju ove analize, definiralo je klju\u010dne varijable potrebne za efikasno planiranje i upravljanje zalihama.<\/p><p>U na\u0161em primjeru smo koristili jedan dataset koji sadr\u017eava 20 A proizvoda, 230 B I 40 C proizvoda.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5abba23 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"5abba23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c6e177\" data-id=\"6c6e177\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a529df elementor-widget elementor-widget-image\" data-id=\"2a529df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"244\" src=\"https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-1-2.png\" class=\"attachment-large size-large wp-image-10101\" alt=\"\" srcset=\"https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-1-2.png 898w, https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-1-2-300x82.png 300w, https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-1-2-768x209.png 768w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d214dd elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2d214dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d90aa8f\" data-id=\"d90aa8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcdfaba elementor-widget elementor-widget-text-editor\" data-id=\"bcdfaba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><em><u>Opening Inventory (po\u010detna zaliha):<\/u><\/em><\/li><\/ul><p>Ovo je koli\u010dina zaliha na po\u010detku planiranog razdoblja. Na primjer, za proizvod A1, po\u010detna razina je 152 jedinice.<\/p><ul><li><em><u>Sales Forecast (prognoza prodaje):<\/u><\/em><\/li><\/ul><p>Prognoza prodaje predvi\u0111a koliko \u0107e se jedinica proizvoda prodati tijekom planiranog razdoblja. U primjeru za proizvod A1, prognoza prodaje iznosi 1785 jedinica.<\/p><ul><li><em><u>Planned Markdowns (planirana sni\u017eenja):<\/u><\/em><\/li><\/ul><p>Ovo je koli\u010dina proizvoda koja \u0107e se prodati po sni\u017eenoj cijeni kako bi se potaknula prodaja ili o\u010distio vi\u0161ak zaliha. Za proizvod A1, planirano je sni\u017eenje od 68 jedinica. Ovo je va\u017ean proces kako bi se izbjeglo sni\u017eenje zbog lo\u0161e planirane nabave, \u010dime se mo\u017ee sprije\u010diti situacija da proizvodi postanu zastarjeli ili im istekne rok trajanja, posebno u slu\u010daju sezonskih proizvoda.<\/p><ul><li><em><u>Desired Ending Inventory (\u017eeljena zavr\u0161na zaliha):<\/u><\/em><\/li><\/ul><p>Ovo je koli\u010dina zaliha koja se planira imati na kraju razdoblja kako bi se osigurala dovoljna zaliha za po\u010detak sljede\u0107eg razdoblja. Na primjer, za proizvod A1, \u017eeljena zavr\u0161na koli\u010dina je 138 jedinica. Ovo se mo\u017ee povezati s lead timeom &#8211; ako znamo da je vrijeme nabave dugo, \u017eelimo osigurati dovoljne zalihe za nadolaze\u0107i period.<\/p><ul><li><em><u>Outstanding Orders (neizvr\u0161ene narud\u017ebe):<\/u><\/em><\/li><\/ul><p>Ovo su narud\u017ebe koje su poslane dobavlja\u010dima, ali jo\u0161 nisu stigle. Za proizvod A1, trenutno ima 103 neizvr\u0161enih narud\u017ebi.<\/p><ul><li><em><u>Intakes (prijem):<\/u><\/em><\/li><\/ul><p>Ovo je koli\u010dina novih zaliha koje \u0107e biti primljene tijekom planiranog razdoblja. Za proizvod A1, planiran je prijem 262 jedinice.<\/p><ul><li><em><u>Sales (prodaja):<\/u><\/em><\/li><\/ul><p>Da bismo pojednostavili kalkulaciju za primjer, pretpostavit \u0107emo da je prodaja iz prethodnog perioda, ili isti period iz prethodne godine, iznosila 1417 jedinica za proizvod A1. Tako\u0111er, uzet \u0107emo da je zadr\u017ean isti period prodaje za planirani period.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8723d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c8723d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87525de\" data-id=\"87525de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97c52a4 elementor-widget elementor-widget-image\" data-id=\"97c52a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"236\" src=\"https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-2-2-1024x236.png\" class=\"attachment-large size-large wp-image-10102\" alt=\"\" srcset=\"https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-2-2-1024x236.png 1024w, https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-2-2-300x69.png 300w, https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-2-2-768x177.png 768w, https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-2-2.png 1051w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdd270a elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"fdd270a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43d747a\" data-id=\"43d747a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bd163a elementor-widget elementor-widget-text-editor\" data-id=\"7bd163a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nakon \u0161to smo primijenili OTB strategiju na proizvode, mo\u017eemo vidjeti da na kraju analize imamo koli\u010dinu koja je potrebna za naru\u010diti u planiranom periodu za svaki proizvod.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2da804 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b2da804\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1825e5\" data-id=\"e1825e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abf6361 elementor-widget elementor-widget-image\" data-id=\"abf6361\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"508\" src=\"https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/graf-2-1.png\" class=\"attachment-large size-large wp-image-10103\" alt=\"\" srcset=\"https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/graf-2-1.png 698w, https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/graf-2-1-300x218.png 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a58a128 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"a58a128\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fe8892\" data-id=\"8fe8892\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7e029b elementor-widget elementor-widget-text-editor\" data-id=\"d7e029b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tako\u0111er, u analizi dobivamo jo\u0161 jednu varijablu, Planned Sales.<\/p><p>Razlika izme\u0111u prognoze prodaje od 1785 jedinica i planirane prodaje od 1717 jedinica mo\u017ee se objasniti kroz sljede\u0107e faktore:<\/p><ol><li><strong>Prognoza prodaje (Sales Forecast)<\/strong>:<\/li><\/ol><p>&#8211; Prognoza prodaje od 1785 jedinica predstavlja ukupnu koli\u010dinu proizvoda koju se o\u010dekuje prodati tijekom razdoblja. Ovo uklju\u010duje predvi\u0111anja temeljena na povijesnim podacima, trenutnim tr\u017ei\u0161nim trendovima i drugim analiti\u010dkim alatima koji poma\u017eu u odre\u0111ivanju o\u010dekivane potra\u017enje.<\/p><p>\u00a0<\/p><ol start=\"2\"><li><strong>Planirana prodaja (Planned Sales):<\/strong><\/li><\/ol><p>&#8211; Planirana prodaja od 1717 jedinica uklju\u010duje o\u010dekivanu prodaju proizvoda uzimaju\u0107i u obzir odre\u0111ene prilagodbe, kao \u0161to su planirana sni\u017eenja (Markdowns). Ovo mo\u017ee zna\u010diti da trgovac planira odre\u0111ene promotivne aktivnosti ili sni\u017eenja cijena kako bi se pove\u0107ala prodaja proizvoda koji se sporije prodaju ili da bi se smanjio vi\u0161ak zaliha.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c585052 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c585052\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a1329b\" data-id=\"4a1329b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43568a7 elementor-widget elementor-widget-text-editor\" data-id=\"43568a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Klju\u010dne razlike:<\/strong><\/p><p>&#8211; <u>Uzimanje u obzir sni\u017eenja:<\/u><\/p><p>\u00a0Planirana prodaja uzima u obzir sni\u017eenja cijena, \u0161to mo\u017ee smanjiti ukupnu koli\u010dinu jedinica koje se o\u010dekuje prodati po punoj cijeni. U ovom slu\u010daju, planirana sni\u017eenja od 68 jedinica (koje su smanjene cijene) su uzete u obzir.<\/p><p>&#8211; <u>Promotivne aktivnosti:<\/u><\/p><p>&#8211; Planirana prodaja mo\u017ee tako\u0111er uklju\u010divati posebne promotivne aktivnosti ili marketin\u0161ke kampanje za koje se o\u010dekuje da \u0107e privu\u0107i dodatne kupce, ali koje mogu rezultirati prodajom manjih koli\u010dina po ni\u017eoj cijeni.<\/p><p><strong>Ra\u010dunanje razlike:<\/strong><\/p><p>&#8211; Prognoza prodaje: 1785 jedinica<\/p><p>&#8211; Planirana prodaja: 1717 jedinica<\/p><p>&#8211; Razlika: 1785 &#8211; 1717 = 68 jedinica<\/p><p>Razlika od 68 jedinica izme\u0111u prognoze prodaje i planirane prodaje mo\u017ee se pripisati planiranim sni\u017eenjima i prilagodbama koje su napravljene kako bi se optimizirala prodaja i upravljanje zalihama. Prognoza prodaje predstavlja \u0161iru sliku o\u010dekivane potra\u017enje, dok planirana prodaja uklju\u010duje specifi\u010dne strategije i prilagodbe za maksimiziranje prihoda i minimiziranje gubitaka kroz sni\u017eenja i promocije.<\/p><p><strong>Analiza nakon zavr\u0161enog perioda<\/strong><\/p><p>Nakon \u0161to se prodajni period zavr\u0161i, analiziramo rezultate prodaje kako bismo mogli pripremiti planiranje za naredni prodajni period. Kao \u0161to smo rekli na po\u010detku primjera, uzet \u0107emo da je prodajni rezultat iz prethodnog perioda i perioda za koji smo koristili OTB strategiju isti (za proizvod A1 iznosio je 1417 jedinica).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ee6074 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2ee6074\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd08a4e\" data-id=\"cd08a4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e1301d elementor-widget elementor-widget-image\" data-id=\"3e1301d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"211\" src=\"https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-3-2-1024x211.png\" class=\"attachment-large size-large wp-image-10104\" alt=\"\" srcset=\"https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-3-2-1024x211.png 1024w, https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-3-2-300x62.png 300w, https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-3-2-768x158.png 768w, https:\/\/optibizadria.eu\/wp-content\/uploads\/2024\/07\/table-3-2.png 1159w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1da00f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"1da00f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24eaa62\" data-id=\"24eaa62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42b2039 elementor-widget elementor-widget-text-editor\" data-id=\"42b2039\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ono \u0161to je evidentno u na\u0161em primjeru jest da je zavr\u0161na zaliha (Closing Inventory) mnogo ve\u0107a od \u017eeljenih planiranih zaliha za kraj planiranog perioda.<\/p><p>Razlika izme\u0111u \u017eeljenog zavr\u0161nog inventara (138 jedinica) i zatvaraju\u0107eg inventara (552 jedinice) ukazuje na nekoliko mogu\u0107ih problema:<\/p><ul><li><strong>Ni\u017ea od o\u010dekivane prodaja:<\/strong> stvarna prodaja bila je ni\u017ea od prognozirane, \u0161to je rezultiralo vi\u0161kom zaliha.<\/li><li><strong>Precijenjena nabava:<\/strong> Prijem novih zaliha bio je vi\u0161i nego \u0161to je bilo potrebno, \u0161to je tako\u0111er pridonijelo vi\u0161oj zatvaraju\u0107oj koli\u010dini.<\/li><li><strong>Neefikasna sni\u017eenja:<\/strong> planirana sni\u017eenja mo\u017eda nisu bila dovoljno atraktivna za potro\u0161a\u010de, \u0161to je dovelo do manjka prodaje.<\/li><\/ul><p>Tako\u0111er, ovdje mo\u017eemo navesti klju\u010dan izazov s kojima se poduze\u0107a susre\u0107u, a koji se manifestira kroz ovu varijablu zavr\u0161ne zalihe (Closing Inventory). Nedostatak komunikacije izme\u0111u prodajnog odjela i nabave. Tako\u0111er, prognoza prodaje (Sales Forecasting) ne koristi napredne analiti\u010dke metode za prognoziranje, nego se \u010desto taj forecasting radi &#8220;preko palca&#8221;. Planiranje prodaje i marketin\u0161kih aktivnosti klju\u010dni su za ispravan proces nabave i upravljanja zalihama. Osim toga, zavr\u0161na zaliha (Closing Inventory) je po\u010detna zaliha (Opening Inventory) za naredni prodajni period. Ukoliko prodaja ne vodi ra\u010duna o koli\u010dini robe na skladi\u0161tu i nastavlja raditi narud\u017ebe po inerciji, koli\u010dina robe na skladi\u0161tu \u0107e samo rasti. Kao \u0161to smo spomenuli u jednom od na\u0161ih prethodnih blogova, imat \u0107emo &#8220;sme\u0107e&#8221; kojeg \u0107e se poduze\u0107e rje\u0161avati na svaki na\u010din. Pogre\u0161no planiranje u prodaji, posebno kada je sezonska roba u pitanju, mo\u017ee imati nesagledive posljedice za poslovanje.<\/p><p>To \u0107emo pokazati na sljede\u0107em primjeru s nov\u010danim aspektom, <span style=\"text-decoration: underline\">u sljede\u0107em blogu na ovu temu.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Open to Buy (OTB) je klju\u010dni alat u svijetu maloprodaje koji poma\u017ee trgovcima u efikasnom upravljanju zalihama. <\/p>","protected":false},"author":2,"featured_media":10098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-savjeti"],"_links":{"self":[{"href":"https:\/\/optibizadria.eu\/en\/wp-json\/wp\/v2\/posts\/10097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optibizadria.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optibizadria.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optibizadria.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/optibizadria.eu\/en\/wp-json\/wp\/v2\/comments?post=10097"}],"version-history":[{"count":4,"href":"https:\/\/optibizadria.eu\/en\/wp-json\/wp\/v2\/posts\/10097\/revisions"}],"predecessor-version":[{"id":10107,"href":"https:\/\/optibizadria.eu\/en\/wp-json\/wp\/v2\/posts\/10097\/revisions\/10107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optibizadria.eu\/en\/wp-json\/wp\/v2\/media\/10098"}],"wp:attachment":[{"href":"https:\/\/optibizadria.eu\/en\/wp-json\/wp\/v2\/media?parent=10097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optibizadria.eu\/en\/wp-json\/wp\/v2\/categories?post=10097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optibizadria.eu\/en\/wp-json\/wp\/v2\/tags?post=10097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}